Ben Woo's Posterous

COLUMBIA, SC – (January 7, 2010) Renowned angler Michael Iaconelli and fishing industry leaders Abu Garcia, Spiderwire and Berkley entered into agreement for the upcoming 2010-tournament season. Beginning January 1, 2010, Iaconelli will fish Abu Garcia rods and reels, Berkley and Spiderwire line and Berkley PowerBait and Gulp! products exclusively.

“We are very excited to have Mike join our Abu Garcia and Spiderwire Teams,” said Chris Derrick, Brand Manager. “He is one of the best athletes in the sport and this partnership will help us develop new and innovative products while helping Mike elevate his game.”

The Pittsgrove, NJ native has enjoyed an illustrious career on the fishing tournament trail wrapping up 6 first-place titles, 42 top-ten finishes, 67 top-twenty finishes and amassing over $1.6 million in career earnings. Iaconelli also claimed the 2006 Angler of the Year title and hosts City Limits Fishing that is featured on the Versus network.

“This partnership is huge,” said Iaconelli. “It is a privilege to be working with Abu Garcia, Spiderwire and Berkley.  When you think about fishing these are the big names that everyone recognizes. The partnership with these major fishing brands is one that holds a lot of promise. Their technologically advanced products will be a tremendous asset to me on the competitive circuits. I look forward to continuing a very successful relationship with the folks at Pure Fishing.”

About Pure Fishing, Inc.

Pure Fishing is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Gulp!®, Mitchell®, Penn®, Pflueger®, SevenStrand®, Shakespeare®, Spiderwire®, Stren®, Trilene® and Ugly Stik®. With operations in 19 countries and a dedicated workforce conversant in 28 languages, Pure Fishing is part of Jarden Outdoor Solutions, a leader in developing outdoor and active lifestyle products and a division of Jarden Corporation (NYSE: JAH). Additional information can be found at www.purefishing.com.

About Jarden Corporation

Jarden Corporation is a leading provider of niche consumer products used in and around the home. Jarden operates in three primary business segments through a number of well recognized brands, including: Branded Consumables: Ball®, Bee®, Bicycle®, Crawford®, Diamond®, First Alert®, Forster®, Hoyle®, JavaLog®, Kerr®, Lehigh®, Leslie-Locke®, Loew-Cornell® and Pine Mountain®; Consumer Solutions: Bionaire®, Crock-Pot®, FoodSaver®, Harmony®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain™; and Outdoor Solutions: Abu Garcia®, All Star®, Berkley®, Campingaz®, Coleman®, Fenwick®, Gulp!®, Mitchell®,  Penn®, Pflueger®, SevenStrand®, Shakespeare®, Spiderwire®, Stren®,Trilene® and Ugly Stik®. Headquartered in Rye, N.Y., Jarden has over 20,000 employees worldwide. For more information, please visit www.jarden.com.

This entry was posted on January 7, 2010 at 4:59 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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